<

Naujienos

 

Navigating the coronavirus: How 6 agency leaders are rethinking brand strategy now and for the future

Data: 2020 m. gegužės 18 d.

 

As the coronavirus outbreak evolves into the most disruptive force we’ve faced in modern times, agencies are now helping brands confront a new, unprecedented reality. Amid such rapid change, it’s never been more important to stay on the pulse of the current climate. For strategy folks, this means gathering real-time data, uncovering new behaviours, rethinking goals and success, and finding and creating new insight-driven perspectives. I recently spoke to six strategists and agency leaders to hear how they’re tackling strategy and data insights differently right now, and to find out what advice they have for brands.

 

Read more  thinkwithgoogle.com“