Naujienos

Our businesses are all facing challenging times as the economic impact of Coronavirus starts to bite. And when faced with challenges like this, it's time to turn to The Godfather for that inimitable advice:

“Go to the mattresses.”

In other words, prepare your business for the long haul. Get your metaphorical mattresses ready for your company soldiers to sleep on while they wait for the battle.

We need to work smarter, and be ready to tackle the challenges ahead.

Here are five steps you can take to prepare your marketing activity during this Coronovirus downturn:

1. Work smart to retain your existing customer base
2. Get even more visible in front of your target market
3. Focus on driving conversions
4. Measure, measure, measure
5. Test, learn, test

 

Five digital marketing techniques for powering through Corona

 

Businesses are looking more carefully at budgets, making sure we can squeeze every penny of profit out of our investments, and looking for the most cost-effective way to deliver products and services.

 

Marketing budgets may appear to be a soft target for businesses looking to make budget cuts. But a cut in marketing activity is a short term fix that is sure to have long term consequences. Maintaining visibility in your market is essential for long term profitability and continued investment.

 

And our customers are also watching the pennies, but they are still spending money. They may be spending less, but we need to figure out what they’re spending their money on. They don’t want to risk wasting a penny; they want to buy the right products from companies they can trust.

 

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