Accelerating behaviours: What Search trends tell us about changing consumer habits

Data: 2021 m. balandžio 26 d.

As we consider what the world could look like after the pandemic, one thing is certain: many of our old habits have changed, in some cases, permanently.


Behaviours that we saw emerging even before the pandemic have accelerated. And we’ll continue to change and evolve. Google Search offers powerful insights into these changes in consumer habits. For example, we’ve seen interest for “grocery stores” and “takeaways” unexpectedly shift to weekdays, while "delivery" and "discount codes" saw higher interest during weekends.

As we assess our new post-pandemic world, one thing is certain: consumer behaviours will remain dynamic. New needs will emerge. Existing patterns will accelerate. And businesses must be ready to embrace this acceleration.


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