Navigating the coronavirus: How 6 agency leaders are rethinking brand strategy now and for the future

Data: 2020 m. gegužės 18 d.


As the coronavirus outbreak evolves into the most disruptive force we’ve faced in modern times, agencies are now helping brands confront a new, unprecedented reality. Amid such rapid change, it’s never been more important to stay on the pulse of the current climate. For strategy folks, this means gathering real-time data, uncovering new behaviours, rethinking goals and success, and finding and creating new insight-driven perspectives. I recently spoke to six strategists and agency leaders to hear how they’re tackling strategy and data insights differently right now, and to find out what advice they have for brands.


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