Winning Consumer Confidence In An Age Of Doubt

Data: 2019 m. gegužės 09 d.

In today’s day and age, the concept of trust seems more elusive than ever. Brands realize that, too, and are stepping up to help address it.


“Globally, there is a crisis of trust in many of our most important institutions,” said Mark Byrne, chief product officer at iProspect, a digital performance marketing agency. “There has never been a more important time for brands to play a leading role in restoring trust. The brands that succeed here will go a long way to forging a path to sustainable business growth.”


Indeed, a recent iProspect global survey of over 300 clients, posits that trust is not simply an issue for brands in the digital economy but the issue. 2019 Future Focus: Searching for Trust found that 88% of marketers surveyed are prioritising initiatives that bolster consumer trust above all else, with 76% stating that trust is critical to consumers buying their brand.


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