Busted! 3 Myths About Millennial Marketers

Data: 2019 m. liepos 04 d.

Amid the talk of Generation Z as the future of workforce, in the here and now most marketers seeking jobs are Millennials—a demographic with work habits that are very different from those of older generations.


We all know we have to hire these individuals, who are expected to make up 58% of the U.S. workforce by 2028—but we’re not always sure we want to. After all, the media portrays Millennials, born between 1981 and 1996, as lazy, entitled, disloyal, noncommittal, judgmental, and temperamental. Right?


Wrong. Every one of these personality traits is little more than a generalization—a myth, really—created by older generations to guide how they engage with this incredibly important and economically powerful demographic group.


Yet many are still letting their biases about this generation interfere with their ability to staff their teams. According to a recent Spear Marketing Group survey, more than 90% of companies are struggling to find qualified marketers, and 83% say it’s taking more than five weeks to fill roles.


It doesn’t have to be this way. By avoiding some common misconceptions about the work habits of this group, we have a much better chance of recruiting exceptional marketers. Here are the top three Millennial-related myths we must bust.


Read more here.