Winning Consumer Confidence In An Age Of Doubt
Data: 2019 m. gegužės 09 d.
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In today’s day and age, the concept of trust seems more elusive than ever. Brands realize that, too, and are stepping up to help address it.
“Globally, there is a crisis of trust in many of our most important institutions,” said Mark Byrne, chief product officer at iProspect, a digital performance marketing agency. “There has never been a more important time for brands to play a leading role in restoring trust. The brands that succeed here will go a long way to forging a path to sustainable business growth.”
Indeed, a recent iProspect global survey of over 300 clients, posits that trust is not simply an issue for brands in the digital economy but the issue. “2019 Future Focus: Searching for Trust“ found that 88% of marketers surveyed are prioritising initiatives that bolster consumer trust above all else, with 76% stating that trust is critical to consumers buying their brand.
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